Company Profile-Laiwu Manhing Vegetables Fruits Co., Ltd.

Laiwu Manhing Vegetables Fruits Co., Ltd

A national key leading enterprise in agricultural industrialization that integrates research and development, cultivation, acquisition, storage, processing, and sales of agricultural products

Laiwu Manhing Vegetables Fruits Co., Ltd., established in 2001, is a national key leading enterprise in agricultural industrialization that integrates research and development, cultivation, acquisition, storage, processing, and sales of agricultural products.

Since its establishment, the company has been grounded in the actual development of local specialty agricultural products, namely ginger and garlic, striving to create a fully functional system encompassing "production, supply, and sales." It now possesses over 35,000 acres of various standardized planting bases and a domestic top-tier vegetable deep-processing industrial park covering more than 260,000 square meters.

Manhing's flagship brand, "Ginger the Big" ,includes four major series with over 120 varieties: fresh vegetables, dehydration , pickling , and spices. All products have passed the national formal export inspections and are exported to over 100 countries and regions in Europe, America, Japan, Korea, Southeast Asia, etc. Manhing is currently a member of the American Spice Trade Association (ASTA) and has become a global supplier for multinational groups such as McCormick, Nestlé, Unilever, and Kutas from Turkey. In China, it serves as a source supplier for large restaurant chains like HaiDiLao, Xiabu, and GuoQuan.

The company has successively been honored with titles such as the exclusive designated supplier of ginger products for the 2008 Beijing Olympic Games, the largest ginger exporter in China, a demonstration enterprise for the Ministry of Agriculture's 948 Project, a China Quality and Integrity Enterprise, a well-known brand product among the top ten enterprises in Shandong Province, a provincial manufacturing single champion enterprise in Shandong, a high-end brand cultivation enterprise in Shandong Province, and a high-quality development base for agricultural international trade under the Ministry of Agriculture and Rural Affairs.

61 million yuan

registered capital

120+

Variety

100+

Exporting countries and regions

300,000,000 US Dollars

Export earnings in 2021

industry status

Manhing has been rated as the largest exporter of ginger in China for 16 consecutive years. Ginger exports have consistently ranked first in the country, while garlic exports rank among the top three in the country. It processes and exports 300000 tons of agricultural products annually.Manhing always adheres to product quality standards and system construction in line with international standards. Its products have passed more than 20 domestic and international certifications, including ISO9001, ISO22000, HACCP, BRC, Kosher, and AEO advanced certifications from customs. In the 2022 Top 500 National Key Leading Enterprises in Agricultural Industrialization,Manhing ranked 4th.

Relying on the strong advantage of deep processing and export, Manhing has become a first-class and nationally renowned agricultural product processing and export leading enterprise in the province, further consolidating its leading position in the national ginger and garlic processing industry, and is developing into the strongest ginger and garlic food processing brand enterprise in the international and domestic markets.

4+3+6 framework structure

Manhing hasthree service centers（self owned planting base, agricultural product safety testing and research center, cold chain logistics storage center）、four factories（pickled products industrial park, dehydrated products industrial park, Qingdao Manhing Food Processing Factory, and Jinxiang Manhing Food Processing Factory）、 Six trading subsidiaries（garlic export company, ginger export company, fruit export company, Hong Kong trading company, US trading company, domestic marketing center）。

Manhing's own planting base

3500 acres of organic planting base with self owned raw materials

Agricultural Product Safety Testing Research Center

Obtaining CNAS third-party external testing qualification

Cold chain logistics storage center

Cold chain logistics of agricultural products and quick freezing of fruits and vegetables

Manhing's own planting base

Strictly following Standards for Agricultural Product Planting , ginger and garlic have passed green food certification. At the same time, from the acceptance of raw materials into the factory to the entire production process, until the output of finished products, all are monitored by the quality control department, and the laboratory conducts strict testing on each process, truly achieving comprehensive and full process control and management.

Agricultural Product Safety Testing Research Center

Strictly following GAP standards, ginger and garlic have passed green food certification. At the same time, from the acceptance of raw materials into the factory to the entire production process, until the output of finished products, all are monitored by the quality control department, and the laboratory conducts strict testing on each process, truly achieving comprehensive and full process control and management.

Cold chain logistics storage center

Brand Honors

The company was elected as the chairman unit of Ginger Association of China Chamber of Commerce for Soil and Animal Husbandry, the vice chairman unit of Garlic Branch, the demonstration enterprise of the 948 project (onion, ginger, garlic) of the Ministry of Agriculture, the contractor unit of the National Spark Program, and the exemplary organization of the national science popularization, agriculture and village revitalization.
It has been rated as a "provincial-level green card action demonstration base" and a "national key leading enterprise" in agricultural industrialization. The company's Gongjiazhuang planting base has been named the "National Ginger Planting Technology Demonstration Base" by the Ministry of Agriculture of China, and has been designated as a "National Science and Technology Agriculture Promotion Plan Science Popularization Demonstration Unit" by the Ministry of Science and Technology of China.

Development prospects

Continuing to leverage the unique agricultural advantages of Laiwu ginger and garlic, and extending the industrial chain: using the company's industrial park project as a carrier, actively carrying out the construction of agricultural product cold chain logistics and fruit and vegetable quick freezing projects, comprehensively promoting the adjustment of the enterprise's industrial structure, talent structure, technical structure, product structure, and organizational structure, continuously elongating the enterprise's industrial chain, so that the enterprise can steadily form from high-end to low-end, with a sound product line, wide coverage, and strong risk resistance ability A product system with significant efficiency enhancement effects.
Efforts should be made to consolidate and expand the market, and accelerate the improvement of enterprises' export and foreign exchange earning capabilities. Firstly, the main goal is to focus on the high-end market and adhere to the "two pronged approach", focusing not only on consolidating international markets (Europe, America, Japan, South Korea, Singapore, the Middle East, Africa, etc.), but also on expanding domestic markets (Beijing, Shanghai, Guangdong, etc.). The second is to accelerate the construction of a convenient marketing network, focusing on full cooperation with large supermarkets, utilizing their marketing network, and occupying the domestic high-end market.