In Laiwu, Shandong Province, there is such a farmer leader who was born in rural areas and grew up in farmland. He is Liu Jianzeng, general manager of Shandong Manhing Food Co., LTD. Liu Jianzeng, male, Han nationality, born in 1965, is a member of the Communist Party of China. He has a university degree and the title of senior animal husbandry specialist. He was the general manager of Laiwu Manhing Fruit and Vegetable Food Processing Co., LTD in 2001, the chairman of Shandong Manhing Food Co., LTD in 2006, and the General secretary of the Manhing Party Branch of the Communist Party of China Laiwu in 2008. He is also a member of the Standing Committee of Laiwu Municipal People's Congress, chairman of the Ginger Association of China Chamber of Commerce for Import and Export of Food, Soil and Livestock, director of China Garlic Association, Executive director of China Horticultural Society and other positions. In recent years, he has been named "export earning talent", "Shandong Province Model Worker", "Shandong Province Outstanding Communist Party Member", "Laiwu City 60th anniversary of the founding of the hero model", in 2010 he was honored with the "National model Worker" honorary title. From working to farming, he never stops working Speaking of Liu Jianzeng, he is not only a household name locally, but also a prominent figure in the agricultural field of Shandong Province. As of today, he has been wearing the title of "the first ginger exporter in Shandong Province" for 8 years. In August 1988, 23-year-old Liu Jianzeng went to work in Laiwu Import and Export Company after graduating from Shandong Agricultural University. Looking forward to his future, the young Liu worked very hard. However, he was born as a farmer, but there is always a plot in his heart -- he deeply loves the fragrant land of his hometown. Although he was mainly engaged in the export of agricultural products, he was always driven by the idea of returning to the farm. Shandong is traditionally a big agricultural province, and Laiwu is known for being home to the "three spicy foods" of scallions, ginger and garlic. Located in the western plain of Laiwu, Yangzhuang, Zhaili and other towns are the main producing areas of ginger and garlic. Liu Jianzeng, a farmer from Laiwu, saw that although Laiwu ginger, garlic and other agricultural products have obvious resource advantages and international competitiveness, there are problems such as weak export capacity, low processing grade and poor transformation and value-added, and the development of "three spicy" export potential is great. At the end of 2001, Liu Jianzeng out of the import and export company for three years, contacted several colleagues in the foreign trade company, did everything possible to find a loan of 400,000 yuan, set up Laiwu Manhing Fruit and Vegetable Food Processing Co., LTD., began to buy ginger, garlic and other agricultural products from the hands of local farmers scattered export. From worker to farmer conversion, in the field, Liu Jianzeng began the starting point of his dream. Starting a business is tough. Leaving the import and export company meant the loss of this "golden brand", and Liu had to give up some big customers and look for some individual agricultural traders in small countries such as Pakistan and Sri Lanka. In two months, he even completed the export volume of 250,000 US dollars. The incredibly smooth start of the business propelled Liu like a car with its foot on the accelerator, so that he didn't even have time to stop and take a closer look at the road ahead. With his first round of funding, he loosened up and focused on Southeast Asia. With a tenacity and the rustic and honest spirit unique to farmers, Liu Jianzeng created one entrepreneurial miracle after another. In 2002, the second year after he started his business, Manhing exported more than 12,000 tons of ginger and 10,000 tons of garlic, earning more than 10 million US dollars in foreign exchange. Among them, the export volume of ginger ranked first in the province, and was rated as "large ginger export in Shandong Province"; In 2004, the export of foreign exchange exceeded 20 million US dollars; In 2005, it exceeded US $30 million. $40 million in 2008; And in 2009, it took a big step forward, earning more than $80 million in foreign exchange from exports! Base construction as a link to lead farmers to get rich together His own rich is not rich, how to drive more farmers to get rich together, has always been a lingering problem in Liu Jianzeng's mind. In the process of dealing with farmers for many years, Liu found that although the farmers had grown ginger and garlic for many years, they had always used the traditional planting and storage mode. This model is no longer suitable for the international situation when it comes to selling their products abroad. Especially in recent years, the green barriers to international trade have become more and more strict, and the traditional production and planting mode has begun to fail to meet the new quality requirements. "We must change the planting mode of ordinary people." Liu made up his mind. With the help of the local party committee and government, Liu began to actively build bases and develop standardized production through land transfer and other means. By 2008, the company established a production base in accordance with the standards of imported countries, with a total investment of 11 million yuan, and built a central test base of 50 mu, an organic ginger base of 1,500 mu, a demonstration base of 2,500 mu and a contract base of 25,000 mu. In the base operation, the company based on the advantages of local resources, take the "company plus base, base even farmers" road. After many investigations and their own practice, he gradually summed up two sets of practical base construction mode: one is contract base construction, the other is self-owned base construction. In the contract base construction mode, Manhing Company led by Liu Jianzeng, in accordance with the development mode of "market + enterprise + base + farmers", formed the operating mechanism of "market guiding enterprises, enterprises driving bases, bases associated with farmers", and organically linked the interests of enterprises and farmers in the form of "orders". According to market demand, Signed with farmers "set the variety, set the area, set the quality, set the minimum purchase price" contract, so that the international and domestic market as the guidance, to tens of thousands of households as the radiation point, to economic contracts and order agriculture as the carrier, out of a sales and production of the road, with the benefit oriented mechanism, And in terms of quantity, standard, price and the rights, obligations and responsibilities of both sides have been clearly defined, and the minimum protection price has also been determined, linking producers, processors and sellers, allowing farmers to organize production with orders, forming an industrial pattern of "company + farmers", he tied the interests of enterprises and 30,000 farmers together. To achieve the "win-win" goal of enterprises and farmers. From the base construction mode, Manhing Company in accordance with the government's land transfer policy, the villagers will voluntarily transfer the land to the village committee, the company and the village committee to sign a lease contract, pay rent to the village committee every year. In 2006, Liu Jianzeng successfully transferred 2,000 mu of cultivated land from the people of Gongjiazhuang village, Zhaili Town, Laicheng District. After development and consolidation, it became an efficient ecological ginger base. CCTV has made a special report on Liu Jianzeng's development of his own base entitled "The Change of land -- Mala Village Love". For the villagers, due to the poor land, the original annual income of only 300 yuan per mu of land, through the circulation, each mu of land can get 600 yuan a year rent, and then the company hired the villagers to work in the base, so that the villagers get an income, to achieve the win-win effect of enterprise efficiency, farmers' income. Through the construction of the base, farmers can plant at will for order planting, scientific management, and product quality is guaranteed. Due to the considerable benefits, the company was finally listed by the Shandong Provincial people's Government as one of the 14 enterprises in the province to implement the "Shandong Green Card Action Plan for Export Agricultural Products". To strengthen party building as an opportunity to promote the development of agricultural industrialization As a party member, Liu deeply feels that Party building cannot be relaxed at any time or anywhere. In early 2008, the Party branch of Laiwu Manhing Fruit and Vegetable Food Processing Co., Ltd. was officially established, and Liu has actively explored the party building work. With the continuous expansion of the scale of the enterprise, Liu Jianzeng increasingly felt the importance of party building. It is difficult for enterprises to deal with villagers, but it is much easier for village party branches and villagers to do their work. Under the guidance of the organization Department of the Municipal Party Committee, the Laiwu Manhing General Party Branch was established in September 2008, which consists of the Party branch of Laiwu Manhing Fruit and Vegetable Co., Ltd. and six base village party branches of Yangzhuang Town West Zhake Village, Yangzhuang Zhuqu Village, Zhaili Town Gongjiazhuang Village, Dawangzhuang Town Fuling Village, Qianbianzhuang Village and Lijiazhuang village. There are 73 party members in total. Practice has proved that the joint establishment of the party branch, the villagers benefit, the development of enterprises, it is worthy of winning in one stroke. The party members of the base village have generally mastered 1-2 practical technologies by working in enterprises and participating in training. Enterprise party members from the base village party members learned from the good spirit of hard work, hard to start a business. The new working mode of party building also gathers party members and farmers into the same "industrial chain", so that Party organizations and party members can provide high-quality, efficient and intimate services to the masses in a timely manner, and close the relationship between the party and the masses. At the same time, it has achieved a win-win situation among the three parties. Through land circulation, rent and wage income, farmers' income per mu of land is more than four times that of the original. Through land transfer, village collectives can obtain more than 100,000 yuan in management service fees every year, which provides a guarantee for the construction of new rural areas. The enterprises have ensured the quality of their products through organized standardized production, and their market competitiveness has been improved. According to incomplete statistics, in the past few years, Liu Jianzeng's Manhing company has directly driven 30,000 farmers to become rich. In addition, the company also absorbed 600 laid-off workers in foreign trade, arranged more than 200 college and secondary school graduates, and the number of farmers' contract workers processing agricultural products in the company has reached more than 1000 people, and the per capita annual income has reached more than 10,000 yuan, achieving better economic and social benefits. All the way hard, all the way brilliant. In this vast and rich land, Liu Jianzeng continues to write one after another entrepreneurial legend of farmer life