Extending the industrial chain and expanding domestic sales may be a useful inspiration for those agricultural products enterprises that are still in trouble Shandong is a big province of traditional agriculture, and Laiwu is famous for its "three spicy towns" of onion, ginger and garlic. However, the low added value of products and poor ability to resist risks have been problems plaguing the city's agricultural products enterprises. How to turn resource advantages into industrial advantages, and how to stand firm in the turbulent situation of the external market? These have become the bottleneck that Laiwu agricultural products enterprises need to break through. Relying on the extension of the industrial chain and the expansion of domestic sales, a local leading enterprise has completed a gorgeous "turn around". This exploration may be a beneficial inspiration for those agricultural products enterprises that are still wandering in difficulties. Extend the industrial chain of primary products On the 10th, the Economic Herald reporter went to Shandong Laiwu Manhing Food Co., LTD., on the way, we can see the warning "Do not enter the ginger field" erected on the roadside. According to local ginger farmers said, this is at the request of food manufacturers, in order to prevent the source of ginger planting pollution and take a protective measure. The reporter saw in the pollution-free production workshop of Manhing company that dozens of workers dressed in white disinfection suits, each performing their duties, are meticulously conducting multi-process deep processing of ginger. According to the staff, they will strictly control the workers in and out of the pollution-free production workshop every day, the workers must accept a set of disinfection treatment before entering the workshop, wearing disinfection suits, to the greatest extent to eliminate the production process of product pollution. "There was no standardized production procedure before, and the business model at the beginning of the company was mainly to purchase primary agricultural products such as ginger and garlic from local farmers, carry out simple packaging, and resell them for export to foreign markets. Although Laiwu ginger, garlic these agricultural products have obvious advantages, but this business model often leads to poor product quality, low added value. In the long run, it is not conducive to the development of enterprises." Facing the reporter, Liu Jianzeng, chairman of Manhing Food Co., LTD., recalled the scene of starting the enterprise that year. Weak export capacity, low processing grade, the conversion of value-added difference has been troubled Manhing company several major problems. "If ginger products are only rough processing, most of the profits will be easily obtained by other enterprises, and they can only be at the end of the industrial chain forever. In this context, we intend to deeply process agricultural products, extend the industrial chain, and improve the added value and competitiveness of products." Liu Jianzeng said. By studying foreign market demand, Manhing company uses pollution-free production mode to produce fresh agricultural products, and has successively funded the construction of dehydration production workshop, new product research and development office, agricultural residue laboratory and microbiology laboratory. Through cooperation with Shandong Agricultural University and related scientific research institutions, it has formed an industrial chain of more than 60 products in four series of "preservation, pickling, dehydration and quick-freezing". Liu Jianzeng took out a small capsule to the reporter said, this is made of garlic health products, the past export of a ton of garlic price is 10,000 yuan, and through a series of processes such as drying treatment grinding into garlic powder and then made of health products, the export price per ton can reach 14,000 yuan, the added value increased by 40%. "One leg alone" to "two legs walk" While improving the added value of its products, Manhing has encountered new problems. The outbreak of the international financial crisis in 2008 led to the serious obstruction of Manhing's export market, and the risk of "walking on one leg" in the foreign trade market increased greatly, which made Liu Jianzeng realize the importance of opening the domestic market. Liu Jianzeng told the reporter that we timely change the development strategy, starting from the design of the trademark of "Jiang Boss", the purpose is to enter the domestic market, "walking on two legs", so as to share the risk. After all, the domestic market is more stable, "Liu said. By setting up a marketing center in Beijing, "Ginger eldest Brother" products have entered more than 200 large supermarkets such as Lotus, China Resources Vanguard and so on. At the same time, it has focused on building its own brand chain stores, and has become the only ginger products for the 2008 Beijing Olympic Games. With the improvement of living standards, the concern of the people has changed from food and clothing to food safety and health, and the demand for health care is more intense. The United States, Japan's food export standards introduced into the country, not only to improve the domestic food safety system, but also to meet the domestic consumer groups. "What we want to do is to establish a brand and play a leading role in food safety and health. In the next step, we will continue to extend the product chain and tap the health care role of ginger, focusing on the research and development of beverages, shampoo, cosmetics and other products." Liu said. Call for unification of pesticide technology When talking about the most concerned issue, Liu Jianzeng bluntly said that the most concerned is the basic subsidies of the state for agriculture. Since enterprises buy a large number of primary products from farmers, it is often necessary to carry out strict checks through multiple procedures. How to unify the pesticide technology used by farmers and make it meet the domestic and foreign testing standards is an urgent problem to be solved. After all, the application of pesticides by a household is more chaotic, and the relevant departments should strengthen the promotion and use of pesticide technology. At the same time, he also told the reporter that due to the large fluctuations in the price of agricultural products on the market, if the price of a certain crop is high in a certain period, farmers will flock to plant, which will cause a great waste of social resources. The government should actively guide farmers to plant rationally, provide farmers with timely and symmetrical production information, and establish a protection system through information early warning. To reduce the blind duplication of crop production, rationally allocate resources, and protect the interests of farmers and enterprises.