In the vast rural land, a magnificent rural revitalization movement is in full swing. In this movement, the "Thousand Enterprises Revitalize Thousand Villages" campaign is like a strong spring breeze, blowing through every corner, building a win-win cooperation bridge between enterprises and villages.

In the wave of "Thousand Enterprises Revitalize Thousand Villages", LAIWU MANHING VEGETABLES FRUITS CORPORATION is undoubtedly one of the best. They are well aware of the importance of rural revitalization, and know how to give full play to the advantages of enterprises to bring real changes to the countryside. They use the "three axes" as weapons to overcome obstacles on the road of rural revitalization and have achieved remarkable results.

The first axe, they jointly built villages and built a stronghold for rural revitalization

As soon as the horn of the city's "Ten Thousand People Going to the Countryside, Doing Village Improvement" project sounded, LAIWU MANHING VEGETABLES FRUITS CORPORATION. quickly took action to actively respond to the call and invested in it with a high sense of social responsibility. According to the joint construction arrangement with Yangzhuang Town, Laiwu District, MANHING Company quickly established a long-term and stable village-enterprise joint construction cooperation relationship with 15 villages including Xizhaike Village, Zhuqujie Village, and Gaojiadian Village in Yangzhuang Town.

In order to ensure the efficient and orderly progress of the joint construction work, MANHING Company has conducted in-depth research in Yangzhuang Town many times and established a work discussion mechanism. Through this normalized communication and decision-making platform, the deployment and arrangements of the work can be flexibly adjusted and optimized in a timely manner to make it more in line with the actual situation and effectively ensure the steady progress of the joint construction work.

Secondly, they are deeply engaged in industry and jointly cultivate the flowers of rural revitalization.

Yangzhuang Town has a tradition of growing ginger, which can be described as the “golden pimple” of local people. However, due to backward processing technology for a long time, the added value of ginger has not been significantly improved, and it is like a dusty pearl that has failed to shine. MANHING Company was keenly aware of this situation and took the initiative to communicate with the supporting villages in Yangzhuang Town and Zhaili Town to jointly formulate a support plan for the development of the ginger industry.

In terms of improving ginger processing capabilities and added value, MANHING Company has taken drastic measures and has supported 15 villages in building 54 ginger pickling ponds. By leasing marinating pools, the company brings over 700,000 yuan in profits to 15 village collectives every year. The completion of the pickling pool has greatly improved the storage and processing capabilities of ginger. By leveraging the company's technological upgrades and quality assurance advantages, ginger products have been covered with golden armor in the market, significantly improving market competitiveness.

More importantly, through the construction and operation of ginger pickling pools, MANHING Company has successfully extended the ginger industry chain from the planting end to the processing and sales end, achieving effective expansion of the industry chain. On this basis, the company further strengthens the brand building of Laiwu ginger. Through quality improvement and market promotion, the brand awareness continues to increase, making the "pearl" of Laiwu ginger more dazzling on the market stage.

At the same time, facing the situation of poor land resources and low utilization efficiency in some surrounding villages, MANHING Company actively explores new paths for land transfer and optimal allocation. By signing land transfer contracts with eight villages including Gongjiazhuang Village and Lijiazhuang Village in Zhaili Town, more than 2,000 acres of high-quality cultivated land were successfully gathered, and farmers were given subsidies at the standard of 600 yuan per mu. The annual land transfer fee was as high as 1.4 million yuan. This move not only increased the income of farmers, but also laid a good foundation for large-scale operations and in-depth cooperation between villages and enterprises. Through this, the village collective income can be increased by more than 200,000 yuan every year, and the income of each of more than 500 farmers has increased by more than 2,000 yuan, achieving a win-win situation for all parties.

The third axe is that they guarantee employment and stimulate the vitality of rural revitalization.

MANHING Company is well aware of the importance of employment for villagers to increase their income and become rich. To this end, the company communicated and negotiated with the village committee of Zhuqu Village, Yangzhuang Town, to jointly establish a labor cooperative to provide more employment opportunities for local villagers. At the same time, MANHING Company opened a green employment channel, giving priority to hiring villagers from the labor cooperative, and signing long-term employment contracts with the villagers to provide them with stable jobs and income sources. The company also did not forget its social responsibility and paid pension insurance for formal employees to provide solid guarantees for their retirement life. At present, more than 800 villagers have achieved stable employment through the labor cooperative, and each person can increase their annual income by more than 40,000 yuan.

Looking ahead, MANHING will continue to closely follow the strategic deployment and guidance requirements of the municipal party committee, municipal government and district party committee and government, and continue to deepen the joint construction with villages. We will take promoting the sustained and stable increase of farmers' income as our core mission, actively explore and expand the channels of assistance, strengthen the actual effect of assistance measures, and consolidate and expand the results of assistance. We are committed to strengthening villages and enriching people, promoting regional common prosperity, and constantly "adding wings and empowering" the great cause of rural revitalization, so that this magnificent picture of rural revitalization will bloom with more splendid brilliance, and draw a more brilliant and glorious new picture of rural revitalization.