2014-10-28
"The national key leading enterprises of agricultural industrialization, the first ginger export in the country, garlic export ranks the top three in the country, the main brand" ginger boss "in 2008 was named as the Olympic ginger products, the chairman of the ginger Association of China Food, soil and animal Import and Export Chamber of Commerce, the vice chairman of the garlic branch of China Food, soil and animal Import and Export Chamber of Commerce..." On October 16, the reporter interviewed in Manhing Food Company and was impressed by one honor. "The achievement of all honors is the result of Manhing Company attaching importance to food safety, ensuring product quality and creating high-quality brands." Liu Jianzeng, general manager, said. In 2013, the company achieved sales revenue of 1.14 billion yuan and export foreign exchange earnings reached 120 million U.S. dollars, and the company's development quality and efficiency improved simultaneously, achieving leapfrog development.
Seek survival by safety
With the increasingly fierce competition in the international agricultural products market, Manhing company moves with the trend, timely adjusting the development plan, giving priority to green and organic products, and taking the production of safe and healthy food as its own responsibility, constantly improving the industrial science and technology content and added value of products, and the quality and efficiency of economic development are improving year by year. It has established a perfect quality management system and food safety management system, passed a series of international management system certifications such as HACCP system certification, ISO9001 quality management system certification, ISO14001 environmental management system certification, and implemented standardized production and total quality management within the enterprise, and strictly implemented 5S standard operation in the production workshop. To realize the traceability management of the quality of the company's products from input to output. The company actively develops its own brands and registers trademarks such as "Jiang Boss", "MANHING", "helping the plow" and so on.
The company from the source, has invested more than 20 million yuan, and gradually established 3500 mu from the standardized planting base and 30000 mu standardized contract base, the base in strict accordance with the "GAP" standard operation, has now certified 30000 mu pollution-free agricultural products planting base. Base soil, air, agricultural irrigation and other environmental conditions, environmental quality testing by the Ministry of Agriculture in line with the environmental conditions of the production base of organic products. At the same time, the implementation of agricultural products "from land to agricultural products" of the whole quality and safety monitoring, out of a "base + cooperatives + companies + farmers" road. The company base was determined as the Asian Association (HACCP) demonstration park in 2005, and was designated as the ginger base by the British Super Food company in 2006. In 2008, "Ginger boss" brand ginger after layers of testing and selection, stood out in the country, was designated as the only ginger products for the Beijing Olympic Games.
Seek development by quality
"Only by stepping into the track of international standards, can there be unlimited extension of space". The company continues to increase investment, the implementation of innovation-driven development strategy, the establishment of academician workstation, the introduction of academician Fang Zhiyuan of the Chinese Academy of Agricultural Sciences to work in the station, through the Shandong provincial enterprise technology center certification, initiated the establishment of Shandong Province ginger industry technology innovation strategic alliance, with the Shandong Academy of Agricultural Sciences, Shandong Agricultural University and other scientific research institutions to establish long-term technical cooperation. Employing Xu Kun, Qiao Xuguang and other experts as perennial technical consultants. We invested 42 million yuan to build a high-standard agricultural product quality and safety testing center, and purchased gas and liquid chromatographs of internationally renowned brands. Participated in the preparation of the national ginger planting standard document "Technical Specifications for ginger Production". It has undertaken 1 national project, 12 provincial and municipal projects, accumulated 1 provincial and ministerial scientific and technological achievements, 2 municipal scientific and technological achievements, 6 utility model patents with independent intellectual property rights, developed more than 60 product varieties including three series of preservation, curing and dehydration, and built 10,000 acres of organic ginger plantation with international organic certification. It has been rated as the national demonstration base of agricultural industrialization. The company's products are exported to more than 80 countries and regions such as the European Union and the United States, among which the export share of the high and middle market reaches more than 50%, and the domestic market radiates to first-tier cities such as Beijing. The company has been rated as the largest ginger exporter in the country for 11 consecutive years, and the garlic export ranks among the top three in the country.
To the quality to benefit
In order to seize the market and improve economic benefits, the company has invested 399 million yuan, planning and building the "Manhing Food Industrial Park" project in three phases since 2010, building quick-freezing production workshop, dewatering production workshop, new product research and development office, agricultural pesticide laboratory and microbiology laboratory, and introducing advanced production lines from the United States. From the United States, Switzerland, Germany imported dryers, color sorters and other production, inspection and testing equipment 120 sets, production equipment in good condition rate of 96%, inspection and test equipment in good condition rate of 100%.
Manhing Company has developed from the simple export of raw materials with low added value to the export of deep processing products with high technical content, and the company has realized the simultaneous improvement of product quality and efficiency. In 2013, the company achieved sales revenue of 1.14 billion yuan and export foreign exchange earnings reached 120 million US dollars. Now, the company newly registered "garlic farm", "Jiang Yuan", "Jiang Bao" and other trademark brands, fresh-keeping, pickling, dehydration three series of product production capacity will be greatly improved. Speaking of the future, Liu Jianzeng is full of confidence: "In the future journey, Manhing people will be united, the legend of 'product quality without defects, quality safety and zero accidents' will be kept up, and promote the development of agricultural rural economy to achieve a new leap."
Suggested Resources
- 1Mr. Liu Jianzeng, Chairman of Laiwu Manhing Foods Corporation and his delegation visited the Thai-Chinese Commerce Association
- 2Shandong Manhing Food Co., Ltd. 20th anniversary celebration and 2021 enterprise annual meeting grand opening
- 3Warm congratulations to Manhing Food on the list of top 100 Private enterprises in Jinan City
- 4The first "Fine management" analysis meeting of Manhing Food was successfully held
- 5Jiang Shanmei picturesque celebration of the twentieth
- 6Yang Feng, deputy secretary of Jinan Municipal Party Committee, visited and investigated the company
- 7Gather women's strength to compose the youth of The Times
- 8Huang Guili, Deputy Director of the Standing Committee of the Municipal People's Congress, went to Laiwu District for investigation | and praised the development of Manhing food and agriculture industrialization
- 9Shandong CCPIT and Jinan CCPIT visited Shandong Manhing Food Co., LTD
- 10Fulfill social responsibility to serve rural revitalization
500
Agriculture Industrialization
Top 500 National Key Leading Enterprises
Top 500 National Key Leading Enterprises
Ginger exports consistently rank first in the country
Garlic exports rank among the top three in the country
Garlic exports rank among the top three in the country